eMarketing Overview

If you’d like to market yourself as a Musician, Artist, Band, Fashion Line or Brand…Internet marketing is just for you! Whether your business is purely an online entity, a “clicks and mortar” hybrid or a traditional business taking its first tentative steps into the digital realm, our team of marketers will guide you in formulating the most appropriate Internet marketing strategy to fulfil your business objectives.

The most important element in any online marketing campaign is the website which usually acts as the focal point. Its job is to attract targeted visitors and to ensure that these visitors achieve the site’s primary goal. This goal could be a sale, enquiry, registration or subscription. Every website should have the achievement of this goal as a campaign’s foremost objective. Once your site is in the ideal condition we use social media networking as a traffic generation tactics to achieve its full potential, which after all is that the more visitors come to your site the better your chances are of obtaining a new client or customer and the better the chances are of them referring your company to
people they know.

Since the inception of our eMarketing services, we have sky-rocketed into the arena of the music and fashion industries, and we are especially ecstatic that our clients have reached their ultimate goals and successes. You see, we see artists, musicians, bands, fashion labels as Brands, so we treat each and every client as if they are a major Brand. It is that mindset that separates us and your brand from the rest. So contact us today and watch as your brand reaches the masses!

Our Internet Marketing Services

We offer eleven primary services that form into four retainer packages. You have the freedom to choose which package works best for your needs and to ensure your money is being used to ensure the best possible results.

Our eleven primary services are:

Search Engine Optimisation (SEO): SEO is the process of getting a website to achieve top rankings for its chosen key phrases on the search engines without paying for these rankings. With daily search volumes in the hundreds of millions, and searchers in “goal mode”, this is a tactic that cannot be ignored.

Online Advertising: Its broad impact is unmatched and with a completely measurable ROI, the sales value can not be disregarded.

Affiliate Marketing: Is like a combination of PPC and Online Advertising. In simple terms, it involves getting affiliated websites to display your adverts, with payment based only on performance (usually a commission on sales generated).

Design, layout and navigation (Web 2.0): The web currently demands fantastic quality websites, without the ‘static’ norm of so many of them out there. Web 2.0 will take your site to the next level, and into the rankings with the rest of the world!

Site Administration: Maintenance of pages and Statistics of your web sites performance.

Viral Marketing: Word of mouth in an electronic context. Using the connectedness of the Internet to build brand awareness and grow subscriber lists.

Web PR: Allows online PR tactics to reach their full potential because the brand gets to travel to so many places, continuously linking back to your site.

Email Marketing: Allows you to build relationships with your target market as well as those who don’t convert. This way you can communicate with them over time rather than losing them all together.

Advanced Tracking and Web Analysis: Allows you to see exactly what articles and blogs are popular to your reader base. You are able to spot trends, the amount of daily visitors, amounts of repeat visitors (visits) as well as how the reader actually got to your site (a powerful decision making tool).

Social Media: In an age of Consumer Generated Media, Social Media has a powerful role to play when it comes to marketing your brand online. This includes reader “hubs” such as Twitter, Facebook, Chat forums to mention but a few. You are able to put what you want right in the path of your readers where they will inevitably stumble over it creating further hype.

Online Reputation Management (ORM): A imperative component to maintaining and growing any brand online, ORM empowers you to know exactly what is being said about your brand on the Internet so you can engage and protect your reputation. ORM is an essential ingredient in any PR campaign.

Sore Thumb Productions is offering you, the client four fantastic packages, they are as follows:

Classical Package:
- Social Media Networking
- Search Engine Optimisation (SEO)
- Email Marketing
Indie Package:
- Social Media Networking
- Search Engine Optimisation (SEO)
- Site administration including maintenance and statistics
- Email Marketing
Ultimate Package:
- Social Media Networking
- Search Engine Optimisation (SEO)
- Site administration including maintenance and statistics
- Email Marketing
- Website Strategies
- Design, layout and navigation (Web 2.0)
- Display advertising (Banners)
- Advanced Tracking and Web Analysis
- Web PR
Alternative Package:
- Affiliate Marketing
- Online Advertising
- Social Media Networking
- Search Engine Optimisation (SEO)
- Site administration including maintenance and statistics
- Email Marketing
- Website Strategies
- Design, layout and navigation (Web 2.0)
- Display advertising (Banners)
- Advanced Tracking and Web Analysis
- Online Reputation Management (ORM)
- Web PR
These eMarketing tactics operate holistically and our satisfied clients are a testament to the success of the eMarketing services we offer. At Sore Thumb Productions, we will use all the knowledge and resources that we’ve acquired over the years, to craft an appropriate eMarketing strategy to meet the goals that your business needs to achieve. Drawing from a broad base of expertise as well as raw passion for the music and fashion industries we deliver work that is of top quality and world class to not only the South African markets, but International markets too.

For more information about this service package, please contact Warren Anderson (PR Account Executive), or leave a message on the contacts page and we will reply as soon as possible.